BRANDS · Pizza Hut · Chrysler · Dodge · RAM · Jeep · Steak ’n Shake · Miller High Life · Miller Lite · Toys ‘R Us · Hanes · AT&T · Discover Card · General Mills · Diageo · Capital One · Walmart · Hilton · 1 800 Contacts · Goodyear · Lennox · George Dickel · Lone River Hard Seltzer · Icelandic Provisions · Gillette · Verizon · Core Hydration · Bai Water

AGENCIES & IN-HOUSE · BBDO · The Martin Agency · GSD&M · DDB · DIGITAS · Saatchi & Saatchi · JWT · Deutsch LA · RP3 · Circus Maximus · Afterpay · Square · Multiplier · ButterCo · Friends Everywhere · McCann · Fallon · Keurig Dr Pepper


CV

Freelance Consultant / CD / CW / Jan 2012 – Present

Voice Actor / Arcieri & Associates, NYC / April 2012 - Present

GCD/CD/ GSD&M, ATX / 2016 – 2023

CD / BBDO ATL / June 2013 – 2016

ACD / GSD&M, ATX/ 2011 – 2012

SR. CW / Saatchi & Saatchi, NYC/ 2010 – 2011

SR. CW / The Martin Agency, RVA / NYC / 2006 – 2010

CW / Slingshot LLC, Dallas / 2004 – 2006


There is no one in this business better than Brett Baker. NO ONE. And I will fight you if you say otherwise. Actually, no, I’ll have Brett fight you. Not just because his biceps can be measured in watermelons. But because he’s kind and generous and will do anything to help others. At the same time, because he’s kind and generous and doing things to help others,
he’s not going to get into a random fight with someone on the internet. Because that would be stupid, and Brett can only be smart and strategic. So he’s gonna find a way to take my petty e-threat and turn it into an opportunity. See, he’s as insightful and unexpected as he is artful and talented. He makes connections and wins people over with big ideas. It’s the only way he knows how. He churns ‘em out. Big idea. Colossal ideas. Holy-shit-I’m-so-jealous-I-didn’t-think-of-that idea.
He’ll think it, write it, present it, sell it. And he’ll have you cracking up along the way. (No surprise the jokes are strong, what with the watermelon biceps.) Hey, look at us, full circle – I don’t have to ask Brett to fight you. Because you already know there’s no one in this business better than him.
— Kevin Dunleavy, Mastermind Freelance CD & Writer
 
Brett Baker. I cannot begin to describe the endless talent Brett brings to the table. He has perfect timing, perfect word choices and perfect hair. The latter being what I envy most. If I could clone him I would, but just to be honest, probably not first. That spot would be held for myself. Then Brett.
— Wade Alger, Emmy Winner / Former CCO at Zimmerman / Former CCO TBWA Chiat Day
 
Brett is the rare kind of writer of which there aren’t many left. When he writes, he writes well. But to call Brett just a writer would be wrong, alright? Because he’s also a terrific salesman. And I know that word carries a stigma. But I don’t mean it in the, “What’s it going to take to get you into this Camaro today?” More like in a Tony Robbins way, where he makes people realize the tremendous opportunity they have in front of them, if they’ll just open themselves to possibility. He can present work to any human. I mean ridiculous work. And I mean ridiculous humans. The kind who can’t be bothered to even lift their heads up from their phones in a meeting. But next thing you know you’re at Shutters going, “How the fuck did we sell this goddamn thing?” Well, you didn’t. Brett did. And he came up with it, too. So maybe don’t try to negotiate him down on the day rate, because it pays for itself in agency prestige when you get to go produce all his great ideas that he also sold to your client, and for which service you don’t have to cover his healthcare. On top of that, he’s responsible. He gets shit done. He does funny voices. Very funny. You’ll find yourself doing impressions of his impressions. If you’re starting to think that this recommendation is overwritten, well, maybe it is. But you can’t blame Brett. He didn’t write it. If he had, he would have written it much better.
— Ryan Kutscher, Founder at Circus Maximus
 
Brett Baker is a very talented writer and it was my pleasure to have worked with him. Brett is responsible, hard-working and an all around great guy. I would highly recommend him. And given the chance, I would hire him again.
— Dan Kelleher, CCO at Deutsch
 
I hereby recommend the inimitable Brett Baker as a Creative Director and Copywriter. Brett is famous for his sense of humor, his booming pipes and his all around terrificness.
— Wil Boudreau, Owner at Boudreau Advertising, Former CCO at BBDO ATL
 
Brett Baker is the real deal. He’s quick to take projects down interesting and fresh paths and always funny. He’s a smart writer, and a pleasure to work with.
— Alex Lea, Former ECD at Saatchi & Saatchi NY
 
Brett Baker. Let me tell you about Brett Baker. I was really really mad when I heard he was leaving us. Not because he’s a great writer, that’s a given, but because he’s added more culture to our agency than most do. When you meet Brett, he seems like a great guy. Well that’s because he IS. Love his work, love his demeanor, love his humor. He is truly missed at The Martin Agency.
— Mike Lear, ECD at BrightHouse